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Strategic Planning Notes for Community Colleges

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Computer-Aided Planning (CAP) is an individual proprietorship formed by Chuck McIntyre in 1988 to do business (DBA) from an office located in Sacramento County, California.  The firm has worked internationally on projects in the United States, United Kingdom, Canada, and Spain for community and technical colleges and universities, to help them primarily in the areas of

  •   strategic, academic, budget, cost and facilities planning;

  •    market research, enrollment forecasting, planning and management;

  •    futures research, labor market scans, scenarios, modeling, and simulations;

  •    program and institutional evaluation and accreditation. 

McIntyre, the Director of CAP, has collaborated as needed with a group of nationally-known educational practitioners over this period for engagements with single community and technical colleges and universities, groups of colleges, state systems, and a large consortium of colleges that numbered four dozen from the U.S., U.K. and Canada (see CAP Web site).

CAP collaborators include:

·         Paul Brinkman, Vice President for Budget and Planning, University of Utah

·         Kristina Kauffman, Associate Vice Chancellor for Institutional Effectiveness, Riverside (CA) Community College District

·         Gus Petropoulos, GP Consultants; formerly Assistant Chancellor, Research and Technology at San Mateo County (CA) Community College District and President Skyline (CA) College

·         Trische Robertson, Research Associate and Webmaster, CAP; formerly with the Community College League of California

The following summarizes chronologically two decades of major CAP projects, each followed with the contact information for those clients familiar with the work.

 In 1989, McIntyre developed a computer-based simulation model to forecast the long-range enrollment and capital outlay needs of California Community Colleges and developed a 15-year (1990-2005) Capital Outlay Plan for the state Board of Governors that served for more than a decade as the basis for identifying, approving and funding new community colleges, campuses and centers across California.  A modified version of the embodied econometric enrollment forecasting model has since been used to determine the enrollment, workload and delivery needs of individual districts, supporting the Chancellor’s Office (COCCC) capital outlay review process.

In the early 1990s, McIntyre, Brinkman and Robertson designed, developed and directed the Computer-Aided Planning (CAP) project, a consortium of four dozen community colleges in the United States, UK and Canada that worked on comprehensive computer-driven models designed to simulate the colleges’ enrollments, workload, and operating budgets for both near- and long-term strategic planning.  Colleges met quarterly to design and test models and the project completed in 1995 with a number of the colleges effectively using their models for planning budgets.

In the late 1990s, McIntyre and Robertson worked on a variety of enrollment simulation and strategic planning projects that CAP undertook for public community colleges outside California in Massachusetts, Michigan, Arizona, Washington, and Oregon (see CAP Web site).  These projects were based in part on further development of McIntyre’s econometric enrollment simulation model, the methodology of which was published in 1999 by the American Association of Community Colleges (AACC) as Enrollment Simulation and Planning, #3 in its Strategies and Solutions series.  Reference:

            George Boggs, Executive Director, AACC
            One Dupont Circle, NW, Ste 140, Washington, DC 20036
            202-728-0200

In 2001, McIntyre and Robertson participated in Mt. San Antonio (CA) College planning with faculty and staff forums to prepare and write the college’s long-range educational and facilities master plans, the latter also leading to a successful capital bond measure.  The facilities planning methodology used in these and other projects was described in “Innovative Capital Planning (ICP),” Journal of Applied Research in the Community College, 10:2, Spring 2003.  ICP is based on a form of planning for future gaps between campus supply and demand, employing strategies and projects that go beyond traditional campus spaces to employing centers, worksites, partnerships and distance learning.  Person who supervised work: 

            Bill Fedderson (former) Superintendent/President, Mt. San Antonio
            now with Citizens Bond Oversight Committee for Desert CCD
            43-500 Monterey Ave., Palm Desert, CA 92260
            760-346-8041

Following a collaborative planning and research project conducted by CAP for Lane, Portland and Mt. Hood (OR) community colleges in 2001, McIntyre prepared a long-range facilities plan for Mt. Hood which led to a successful capital bond election. 

            Debra Derr, (former) Vice President Student Services, Mt. Hood CC
            now President, North Iowa Area CCD
            500 College Drive, Mason City, IA 50401-7299
            641-423-1264

In 2002, McIntyre and Robertson prepared a long-range educational and delivery plan for Austin (TX) Community College (ACC), using ICP to outline the 15-year needs of the college for new campuses and types and timing of facilities for its huge north-central Texas service area.   This work also led to a successful capital bond issue for the college and marked the first general acceptance of the “active learning” classroom, a flexible space equipped with media and supportive technology, and the vigorous use of distance learning to serve the area’s projected growth.  

            Martha Oburn, (former) Vice President Institutional Advancement, ACC
            now Director for Institutional Effectiveness, Lone Star College System
            5000 Research Forest Drive,
The Woodlands, TX 77381
            832-813-6764

Also during 2002, McIntyre and Petropoulos worked with San Mateo (CA) Community College District (SMCCD) staff to conduct a CAP examination of the district’s three colleges – their enrollment trends, market penetration, programming and delivery patterns.  The project was to help both college- and district-level planning and prepare for accreditation, as well as to improve the district’s planning and research capability.  Work led to a series of sessions with college and district staff on strategies for planning, research and information development.

            Ron Galatolo, Chancellor, SMCCD
            3401 CSM Drive, San Mateo, CA 94402
            650-574-6550

In 2003, McIntyre, Petropoulos and Robertson designed a plan to plan for College of the Desert (CA) and working with a community-based strategic planning team and in a series of staff and faculty forums, completed an educational plan that examined several different future planning scenarios, identifying a robust set of enrollment strategies for the college to pursue.  The method and results of this project were published as “Using Scenarios and Simulations to Plan Colleges,” Planning for Higher Education, 23:4, November 2004.  COD’s educational plan was then used by McIntyre, working closely with the college’s staff, to develop a 15-year facilities master plan in 2004 which set the stage for a successful $365 million capital bond election and enabled the college to proceed with two new centers and a badly-needed refurbishing of its main campus.

            Maria Sheehan, (former) Superintendent/President, COD
            now President at Truckee Meadows (NV) Community College
            7000 Dandini Boulevard, Reno, NV 89512-3999
            775-673-7025

CAP staff McIntyre, Petropoulos and Robertson worked with College of the Redwoods (CA) in 2004 to assist the three-campus college in its efforts to plan for the emerging educational needs of its northern California coastal service area.  Work examined the college’s service to its widely spread rural communities, involved many forums and produced several reports, shared with the college’s trustees, that led to a number of strategic programmatic and delivery changes. 

            Kathleen Crabill, (former) Superintendent/President, Redwoods
            now President at Raritan Valley (NJ) Community College
            Route 28 & Lamington Road, North Branch, New Jersey
            908-526-1200 x8270

On behalf of CAP, McIntyre and Robertson helped Madison Area (WI) Technical College in 2004-05 to develop its Strategic Enrollment Management (SEM) Plan.  This work included all of the typical strategic planning methodologies – external and internal scans, focus groups with students, staff and community constituents, and task force analysis in an effort to stimulate enrollment and market penetration by the college and its four outlying campus centers in south central Wisconsin.  Board adoption of the SEM Plan led to reform of both access and retention strategies, and improved enrollments.

            Rebecca Baumbach, Vice President for Strategic Advancement, MATC
            3550 Anderson St., Madison  WI  53704
            608-246-6081

Also during 2004-05, McIntyre and Robertson conducted a formative and summative evaluation of work by AACC staff on “Leading Forward,” a project funded by the  Kellogg Foundation which included the research, consensus-building and standard-setting required to produce an integrated plan for leadership development – “training strategies that can annually move 1,500 up one or more steps in their community college career ladder.”  CAP helped AACC staff complete and begin to implement this far-reaching plan. 

Kent Phillippe, Director of Research, AACC
            Margaret Rivera, Vice President for Membership and Information Services
            One Dupont Circle, NW, Ste 140, Washington, DC 20036
            202-728-0200   

In 2005, McIntyre and Robertson worked for Eastern Iowa Community College District (EICCD) on a project to assist it with its planning and enrollment development in an effort to overcome declining enrollments in the face of a relatively stagnant Quad Cities service area.  Extensive work was undertaken with focus groups of community, staff and students, along with an assessment of trends in educational needs, how well EICCD met those and a variety of strategies designed to revitalize the college’s programs and delivery, most of which have since been implemented. 

            Pat Keir, Chancellor, EICCD
            306 West River Drive, Davenport, IA 62801
            563-336-3304

In 2005-06, McIntyre and Brinkman conducted a CAP planning and budgeting project at Central Washington University (CWU) that included budget costing by department, comparative fiscal analysis, student focus groups, departmental task forces, an extensive external scan and development of an enrollment forecasting-admissions model.  CAP work was used by the CWU to evaluate its departments, redesign its six off-campus upper division operations at community colleges and provided valuable background for revision of its 10-year master plans.

Charlotte Tullis, VP Student Affairs and Enrollment Management, CWU
400 University Way, Ellensburg, WA 98926
509-963-1515

In 2006-07, McIntyre, Petropoulos, and Robertson worked with College of the Canyons (CA) to update and revise its educational master plan.  Work included extensive survey and discussions with community/business focus groups and college deans and departmental chairs, which combined with the typical CAP scan of area labor market needs led to an extensive evaluation of Canyon’s academic programs and their suggested future development.  This work, together with the external scan and ethnographic research – students interviewing and studying students – resulted in a new educational plan, written by McIntyre for Canyons that included educational programming, support services, and delivery strategies.

            Dianne Van Hook, Superintendent/President, College of the Canyons
            26455 Rockwell Canyon Road, Santa Clarita, CA 91351
            661-362-3400

After CAP had worked at Riverside (CA) Community College District in 2001 on its strategic planning, McIntyre and Robertson returned in 2007 to work with Kauffman on the planning activities – focus groups, forums, research and analysis – needed to update and revise the earlier plans.  This recent work led to reports which confirmed the district’s plan to shift from a three-campus college to a three-college district, added online delivery and another site, supported efforts at accreditation, provided background for three college facility master plans, and became part of the district’s recently-adopted Strategic Plan.

Ray Maghroori, Vice Chancellor, Academic Affairs, RCCD
1533 Spruce St., Ste 306, Riverside, CA 92507

951-222-8043

After working earlier (2002) at Peralta Community College District (PCCD) on its long-range fiscal planning, McIntyre, Petropoulos and Robertson of CAP returned in 2008 to work with staff on the district’s and four colleges’ educational master plans.  Besides the usual scans, forums and focus groups with students, staff and community members at all four Peralta colleges, work involved an intensive and successful effort to develop a planning process that serves to build a district-wide consensus on planning strategies and their impact on educational planning.  Following adoption of the district’s educational plan by the Peralta trustees, McIntyre completed analyses and reports designed to connect educational and facilities planning, assisting subsequent work by architects on the PCCD colleges’ facilities master plans.

Elihu Harris, Chancellor, PCCD
            Thuy Thi Nguyen, General Counsel, PCCD
            333 E Eighth St., Oakland, CA 94606
            510-466-7202

Another strategic planning and enrollment management project was undertaken by McIntyre and Robertson of CAP in 2008-09 for Rock Valley (IL) College (RVC) to examine socio-economic trends in the north-central area of Illinois, the college’s response to those trends, simulating possible future enrollments and designing comprehensive strategies to achieve those strategies.  After many visits, forums, focus groups and presentations at the college, CAP is now helping RVC staff write its Plan and simulate the enrollment consequences of alternative sets of planning strategies.

            Jack Becherer, President of RVC
            3301 North Mulford Road, Rockford, IL 61114-5699
            815-921-4008


Computer-Aided Planning

Specializing in:

Enrollment Forecasts,
Enrollment Management,
Policy Analysis,
Futures Research,
Facilities and
Human Resource Planning

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Updated 7/25/2009